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selling your cards

Revised: 8/1/02

When the time comes to sell one of your sports cards or maybe even your entire collection, you may ask - where can I go to do so?  In this collecting tip, I will try to steer you in the right direction.  You do have several options to pursue, but each requires a different level of commitment.  Depending on how much time you can dedicate to the sale of your cards, the selling price of your collection will vary. If your primary reason for selling your cards is to raise some fast cash, then you can probably assume that you'll get less of a payout.  If you are willing to commit some time and effort to the project, your return should be higher.  Just click on the topics below to get started. 
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How can I sell my cards?
First, each collector needs to understand a fundamental principle of economics - the law of supply and demand.  If your cards or collection consists largely of commons from the mass-produced years (1987-1994), the demand for your cards will be very low.  If you have vintage cards, star players or commons from the more sought after brands and years, then your cards are more valuable and will usually fetch a higher price.  The bottom-line is you need to be realistic about the value of your collection.

Where do I start? Depending on how much effort you are willing to dedicate to the sale, I'm certain that one of the following options will work for you.  Please read them and weigh the difficulty associated with each of them and decide for yourself which option best fits your situation.

Local Hobby Shops - Sports Cards Stores
Regardless of where you actually decide to sell your cards, I still believe the best place to start is your local card shop.  They can help you determine the value of your collection and the best place to sell them.  In many cases, the local card store will make you an instant offer.  This will undoubtedly be the faster and easiest way to sell your cards.  In many cases, you may also get your best return on your investment here.  At our store, if we can't offer you a fair price for your cards or for some reason I am not interested at the time, I will try and suggest several other ways to sell them. 
We may offer to add your cards to our web site's inventory and try and sell them online for you.  If we do this for you, we take a commission or percentage of the sale when they sell.  If we know of a customer who may be interested in buying your cards, we will try and set up a meeting for you and hopefully you can make a deal.  Several stores offer other ways for you to sell your cards including bid boards, rent-a-shelf and drop zones. In a nutshell, your sports card store staff should be able to advise you on the best way to sell your cards.

Classified Ads
You know the drill here. Place an ad, answer the phone calls and wait for people to come to your home to inspect your collection.  Only you can decide if this is the right selling method for you. Classified ads can be found in the local newspapers, trade magazines and price guides.

Online Auctions
I'm sure most of you are aware of the online auctions such as eBay, Yahoo, Beckett.com, uBid, etc.  These are web sites that allow you to post your cards for sale in a live auction.  These auctions range from 1-day to more than 10-days and are quite effective in selling higher priced singles, vintage cards or groups of cards (called lots).  The seller pays a small listing fee and a selling commission and is responsible for shipping the cards to the winning bidder after the auction closes.  This is a valid place to sell your cards and worth trying.  The downfall of this system is it takes some effort to list the cards on the auction and you won't sell your collection very quickly.  Sellers can expect anywhere from 10% to 75% of price guide in return for their efforts.  From our experience, unless you have rare or smoking hot cards for sale, expect to get an average return of about 30% of price guide value when using the auction services. One major downfall of the auctions is that you won't have any success selling commons or base cards.  The buyers just won't waste their time bidding on these type of cards.  You can read more about auctions in our Collecting Tip - Opening a Store.

Card Shows
If local card shows are being held in your area, this can be a great place to sell your cards.  Setting up as a dealer at these shows is relatively cheap and you'll have an opportunity to sell your cards to the many collectors who attend the show.  Card show tables can run between $10 and several hundred dollars depending on the size of the show.  I would suggest starting with a smaller show and see how things go before jumping into a larger show.  Smaller show fees usually range from $10-$50 a table.  The downfall of this method of selling your cards is it takes some effort (labor) to lug your collection around from show to show and some effort to set up for the show.  If you are willing to wheel and deal, this can be an excellent place to sell large portions of your collection. You can read more about card shows in our Collecting Tip - Opening a Store.

Another option is to offer your cards to the dealers at the larger national shows.  The dealers who sell at these huge shows are typically the largest in the country.  Many are looking to buy specific items and if you have what they are looking for, this can be a great place to sell your cards.  Keep in mind that the competition at these shows is fierce and many of these dealers are selling at prices that are 50% or less or price guide.  If they're selling at 50%, then they'll be buying at much lower levels.  But again, it is a place where you can sell your cards.

Burbank Sportscards
I would be remiss if I didn't mention Burbank Sportscards here.  Burbank is one of the largest dealers in the world and is constantly buying cards to replenish their amazing inventory.  Burbank posts a huge "Buying List" on their web site which includes all major sports and players with their current buying prices.  You can access their "Buying List" by clicking here.

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Selling Your Commons
If you have monster boxes of commons that you would like to get rid of, there is hope.  Dealers like us, are in constant need of replenishing our Internet inventory and are willing to purchase them.  Our buy prices range from $20 to as high as $250 for a 5000 count box.  We determine our prices by the year, brand and players you have for sale.  We don't buy everything that is offered to us but we are always looking for good quality cards to resell.  If you have commons that you wish to sell, check out our "Want List" for our current pricing by clicking here.

Many other local dealers may be interested in your commons also. Start with your local store and go from there.

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Selling Your Entire Collection
Selling your entire collection is sometimes difficult to do.  My recommendations would be to try visiting your local dealer, selling on the auction sites or setting up at card shows.  Since many collectors have huge collections, there is really no best way to handle a sale of this type.  One new piece of advice is to surf the web or the Beckett.com Dealer Marketplace looking for dealer email addresses.  Create a list of what you have for sale and forward the list to as many dealers as you can.  Don't expect a reply from each of the dealers, but state in your email to "please reply if interested".  We get hundreds of requests like these every month and most dealers will look to see if you have items they could use.  This entails considerable work, but it can pay off if you find the dealer who is looking for a large portion of your collection.

Don't forget to try Burbank Sportscards.

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Where can I sell my rare or high ticket items?
Do you have a slew of T-206 tobacco cards for sale?  Do you have a 1952 Mantle rookie card or a collection of 1933 Goudeys for sale?  If you do, almost every collector would love to trade places with you!!!  If you are marketing these types of rare collectibles, you may need a different strategy.  Here's what I would do.  First, stop by your local card store to show the dealer your cards.  As a store owner, I would love to just see these cards since it is extremely rare that cards like this walk through our door.  In reality, many of the local card stores simply could not afford to make you a reasonable offer.  This doesn't include every store, but these cards are usually a huge risk for most mom & pop stores.

Where do you sell them?  The single best place to try is a large national show.  At these shows, many of the nation's largest dealers are set up to buy these very same cards.  They have the cash and depending on what you have, will more than likely make you an attractive offer.  Another option is to stop by your local card store and purchase a Beckett or Tuff Stuff price guide or an SCD (Sports Collectors Digest) newspaper. In these publications are ads for many of the industry's top dealers and auction houses.  These auction houses specialize in sports memorabilia auctions and will take a commission of the selling price of your item.  Before deciding on what dealer or auction house to use, do some research.  Ask your local dealers and send a few exploratory emails to see how much interest your email generates.  Whatever you decide, take your time, your in the driver's seat.

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