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new collector tips

Revised: 8/10/02

Opening packs of sports cards and then finding your favorite player, pulling a rare insert or finding today's hot rookie is very exciting!!  You'll remember the moment you pull that "one of a kind" card from a pack of sports cards forever!!!  When you first start collecting, this excitement is even greater.  To ensure you can enjoy your collection and the sports card hobby for a long time to come, you should educate yourself on some very basic collecting guidelines or rules of thumb.

Cheap Seats Sports Cards Graphic Enter Cheap Seats Sports Cards Drawing Vote for Cheap Seats Sports Cards Listed below are a few questions that you should ask yourself before beginning your new hobby.  These questions apply to collectors of all ages.  Just click on the questions below to see the Cheap Seats Sports Cards response.


How much should I spend?
This is a loaded question!  Of course, as a sports card store owner, I would love to have you spend as much as you can, right?  In fact, the truth is we would rather see you spend what you can afford or what you have budgeted.  So to answer the question, here's what I suggest.  For younger collectors, discuss your situation with your parents.  Come to some agreement on how much you can spend each week or each month.  They'll know what is best for you.  Let your parents help you with your collection and teach them about collecting.  Show them you can spend your money responsibly and take care of your cards. This will pay off down the road. When you do get the opportunity to buy a few packs or even a full box, enjoy the moment and then look forward to your next purchase. Talk to your sports card dealer and see if they have any special deals or bargains that may help you stretch your "card allowance".  Most dealers will bend over backwards to help you out.

For you older self-supporting collectors (those of you with real jobs), the answer is easy.  Spend what you can afford.  Your card store will always have more product so you don't have to clean them out every time you stop in.  Many of the same guidelines for the younger collectors apply to the adults too.  You need to enjoy the hobby experience.  Keep in mind that the sheer joy of visiting your favorite sports card store is usually worth the wait!!  While I'd love to have you in the store every day, I'd rather see you less often but ensure you enjoy the trip when you do stop in.  So in a nut shell, know how much you can afford to spend before walking into the store and stick to your budget.
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What should I collect?
This answer is simple, whatever you want.  Almost every day, we learn of another way to collect sports cards!!  I cover this topic in great detail on our Collecting Tips - What to Collect page.  Just click the link to review the tips now.
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What brand of cards should I collect?
In our opinion, each of the major sports card manufacturers produce a wide variety of high quality products. Each company also produces product in a wide range of price levels.  You need to decide which brand you prefer by viewing samples or buying a variety of packs at your local card store.  Compare the quality of the cards, the player photos, the card style and the information presented on the card back.  Inspect your cards for flaws or defects like miss-cutting, poor centering, dings or bends (view a description of these conditions by clicking here - Collecting Tips - Card Condition.  Does one brand consistently deliver top quality cards with minimal defects? Is the photography of a certain brand consistently better than that of the competitors?  Does the overall appearance of one brand's cards stand out over it's competiters?  After answering these questions and considering your personal tastes, you can decide which brand is for you.  Remember, it is common for collectors to collect the cards of many brands.  As I stated in the what should I collect section, you should collect what interests you and what you enjoy.  If and when you decide you prefer one brand over another, then you can change your collecting habits accordingly.
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Where should I buy my cards?
This is an easy one, from CHEAP SEATS SPORTS CARDS!!!  All kidding aside, there are several places collectors can reliably purchase sports cards.  I will try and explain the benefits and drawbacks associated with each of them.

Sports Cards or Hobby Stores
Shopping at your local hobby store has many benefits that you may not find elsewhere.  The hobby store staff has a wealth of information, experience and knowledge that you can tap to answer your collecting questions. Your local hobby store can help you determine the value of your cards, help you locate those hard to find singles, provide you with an extensive selection of new card product and single cards, sponsor in-store promotions and events, trade cards with you and give you the opportunity to sell your cards.  Several hobby shops have been in business for many years.  If you have a problem with one of their products, it's nice to know that they will be there to help you resolve the issue.  Your local hobby store is also the only place you can buy certain products.  The issue of "hobby only" products is covered in greater detail in the advanced collectors tips section.  One possible drawback of buying from the hobby store is that they may not always be the lowest price in town.  All things considered, the unique benefits the hobby store provides, should easily offset this factor.

Large Retail Chain Stores
The major retail stores can be a good source for new sports card product.  These stores have the buying power to purchase larger quantities than most of the smaller hobby shops. This usually gives the larger stores a slight pricing advantage over the smaller stores. While the chain stores may sell new sports card product, they don't sell individual cards and provide very little help or assistance to the collector.  The chain store employees usually can't answer your collecting questions, help you price your cards or provide any of the unique customer services that the local card store specializes in.

So, should I buy my cards from a large chain store?  When it makes good sense, absolutely.  Just be sure you know what services you can expect and not expect when shopping there.  Even if you buy some of your cards from the larger retailers, it is still important to find a sports card store that can provide the services not available at the chain stores.

Additional information regarding "retail" and "hobby" product can be found in the advanced collectors tips section.

Card Shows
Card shows are another good source to purchase your sports cards.  Many of the dealers at card shows are collectors just like yourself and you'll often find your local card store owner selling there too!  Depending on the size of the show, there may be hundreds of dealers offering 1000's of different single cards and other collectibles.  A card show can be a good place to find some bargain prices or that hard to find card that you have been searching for.  Many of the card show dealers will also buy your cards if and when you are looking to sell.  The biggest problem I see that is associated with buying at card shows is the fact that you may never see that dealer again.  This may not be a problem if you're a smart shopper.  Just be sure to inspect your cards or merchandise before making your purchase.  A good tip when shopping at shows is to carry a price guide with you.  A current Beckett guide or Tuff Stuff magazine will allow you to verify the price of the cards you want to buy.  This gives you some assurance that you're getting a fair deal.  Remember, while there are many trustworthy card show dealers in business today, it only takes one dishonest guy to ruin your day.

On-Line Stores
Shopping on-line can be a great source to buy your cards and collectibles.  I look at shopping on-line just as I do shopping at card shows.  In this case, there are 1000's of dealers selling millions of cards.  The world's biggest card show!  The advantages are endless.  You can literally find any card you want to buy somewhere on the internet.  The problems are also very similar to the card shows.  Just like the shows, you'll occasionally find a dishonest dealer who will take advantage of a collector.  But don't let this discourage you from shopping on-line.  Start by surfing as many web sites as you can and gathering information.  A great place to start is the Beckett.com Dealer Marketplace.  100's of reputable dealers have partnered with Beckett.com to list millions of cards for sale to collectors worldwide.  Beckett screens and monitors these stores (Cheap Seats Sports Cards included) to be sure they are handling all the transactions satisfactorily.  Beckett also handles all the financial transactions to insure each order is done securely and safely.  Having a company with an excellent reputation like Beckett provide such a unique and exciting service is priceless to many collectors.  To date, we've sold cards to collectors from every state in the United States and from at least 10 foreign countries.  Without the internet and the Beckett.com Dealer Marketplace,
this would not have been possible.

If you decide to buy from dealers outside of the Beckett.com Marketplace, just use caution and do as much research as possible before buying.  Then, when you've made your decision, start with a small order until you are confident that the dealer is well intentioned and trust worthy.  Wherever possible, pay the small additional fees for postal insurance.  It's worth the extra couple of pennies to get the backing of the U.S. Postal Service.  Also, use your credit card when possible.  This may sound like bad advice on the surface, but keep in mind that your credit card company will go to bat for you if you have any disputes with the dealer.  Just be sure you are using a secure web site to send the credit card information.  Phoning or faxing your credit card information is also a very secure method of getting the card information to the dealer.  But, without hesitation, use the web as a place to locate cards, as a resource of collecting information and you may just find a great dealer whom you can establish a good business relationship with.  Click here for additional internet collecting resources - Collecting Tips - Resources.

On-Line Auctions
There are several on-line auction services on the web today.  Services like the Beckett.com Auctions, eBay and Yahoo are just a few of the 100's of auction sites you can find on the web.  These sites offer services very similar to the on-line card dealers.  The major difference between the two is that you may be buying from another collector and not a reputable dealer.  While many store dealers do use these auction services to sell their cards, many of the sellers are collectors like yourself.  An on-line auction is a very inexpensive place for a collector to post a card for sale.  Because of this fact, the chance of having problems increases. Complaints of not receiving items or receiving the wrong item are common.  The auction services monitor the bidding activity and try to weed out the dishonest or lazy participants, but this is not fool-proof.  Each of the services will provide a feedback rating for a bidder or buyer.  This rating will let you review the participant's buying or selling history and any complaints that were posted about one of their transactions.

On-line auctions can be a excellent source to buy or sell your sports cards, but if you decide to use them, follow these simple rules:

  • Always review the feedback rating of the seller before bidding on their item and only deal with sellers that have a proven track record
  • Read the auction site's rules before participating
  • Never bid on something you don't intend on paying for
  • Treat a seller or buyer like you would want them to treat you - prompt payment, prompt shipping, courteous response, etc.

ThePit.com
A new Internet site was recently launched called thePit.com.  This site is intended to mimic the stock market complete with a current price ticker tape.  On the surface, the concept of this site is very interesting and may turnout to be a revolutionary method to buy and sell our sports cards.  The system works just like the actual stock market.  If you want to buy a specific card, you pay the market rate.  As more people buy the same card, the price will theoretically rise.  If you wish to sell your card, you list it for sale.  As more people opt to sell the same card, theoretically the price will drop.  ThePit.com does charge certain fees for the service and Topps has recently purchased the web site from the initial developers.

ThePit.com is at least an interesting place to visit and can also be a valuable resource for current pricing information.  My tip to collectors is visit the site, read the rules and policies and stay on the sidelines until you both are comfortable and understand the system.  Then if you feel this service is for you, give it a try.  I'm reviewing how this service can help our customers and our business as we speak.

TV Shopping Shows
Here's the best tip of the day - Buyer Beware!!!!  If you want to buy sports cards or collectibles from any of the home shopping networks, you really need to be a sports card expert to protect yourself.  Every week, someone will come into the store telling me their nightmare story about buying something from a TV shopping network.  Now, I'm not trying to say that you can't find an occasional good deal on TV, but I am saying that I have never seen anything on any home shopping show that I ran to the phone and said that's an unbelievable deal - I want it!  If you listen to the hosts of these shows, every single offer they make is the most unbelievable deal on the face of the earth.  This is simply false advertising and misleading to the viewers.  Another tactic to be aware of is the old "this offer MAY contain a Gem Mint-10 Ken Griffey Jr. rookie card".  Well the fact of the matter, 999 out of 1,000 times it WON'T contain the card.  I could go on discussing the deceiving tactics of these salesmen, but I won't.  I will only tell you, if I tried to use these tactics in my store, not only wouldn't I be able to sleep at nights, but my customers would simply stop buying from me.  In a nutshell, I recommend not buying from these networks.  I also know that regardless of what I say, you may still be convinced that one of the offers is a great deal.  I simply suggest to listen to exactly what they state and buy with extreme caution.  Don't assume anything regardless of what they are showing on the screen.

Collector to Collector
Trading your cards to another collector is what this hobby is all about.  I encourage you to find collectors in your community and see how you can help each other.  There is no better way to enhance your collection than collector to collector trading.  How do you meet other collectors?  Ask your local hobby shop, visit the local card shows, surf the web or talk to your friends.  All the same rules mentioned in the above sections still apply when dealing with your fellow collectors.  You need to be careful to be sure your trade or purchase is fair and honest.  But when dealing with friends, this is much easier than when dealing with strangers.  Also, ask your local card store if they are a "Topps Trading Center".  Stores across the country hold trading nights on select Wednesdays each month so collectors can trade with each other (as well as with the store).  This is a great chance to meet new collectors and get the cards you want or need for your personal collection.
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How do I protect my cards?
This is a very important question for all collectors.  Why should you be concerned about protecting your cards?  Because the condition of your cards will determine their value.  Whether it's the trade value to a fellow collector, the selling value to your sports card store or the total value of your personal collection, the better condition a card is kept, the higher value it will have.  So, if I get any point across to the new collectors today, the point is simply to keep your cards in the best condition possible by protecting them with card holders and sleeves.  Here's an example.  A man comes into our store and asks me what his 1990 Leaf Sammy Sosa rookie card is worth.  After examining his card and seeing it is in near mint condition, I tell him that the book value is $80.  The next day, a young collector comes into the store with the same card and asks me what his card is worth.  After examining the condition of the card, I notice it has a small crease and a dinged corner.  I tell him that because of it's condition, the card is only worth around $15.  Unfortunately, no collector will buy his card for $80 when they have the opportunity to buy one in better condition for the same price.  This example holds true for trading also.  If you were trying to trade for a Sosa rookie, what customer would you trade with?

OK, now how do I protect my cards?  Every card shop will sell a variety of very inexpensive collecting supplies that will help you protect your cards.  Card sleeves, also called "penny sleeves" because you can usually buy 100 of them for around a dollar, are a must for all collectors.  At a very minimum, your select cards should be placed in penny sleeves.  Hard plastic cases also known as "toploaders" will provide additional protection for your better cards.  We recommend placing your better cards in a penny sleeve first then into a toploader for maximum protection.  The penny sleeve will prevent scratching the card surface and will protect the card from the possible negative effects (long-term deterioration) of the plastic toploader.  You should never put a card into a toploader without a "penny sleeve".  There are many other methods of protecting your cards which include 9-pocket pages and binders, snap-tites, screwdowns and cardboard card boxes.  Take some time to visit your card store and see what supplies they carry and the prices of each.  The store employees will gladly explain when and how to use each of the different types of holders.  If you decide to start collecting other collectibles like autographed baseballs or photos, the same rules apply to them.  Keep them in good condition by placing them in some type of holder or case as soon as possible.

Additional information regarding all types of card protectors and holders can be found at the Ultra-Pro web site by clicking this link.  Ultra-Pro is the leading brand of sports card collecting supplies on the market today.
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How much are my cards worth?
Before I can answer this question, I must check to see what condition the cards are in.  If you haven't done so already, please review the "How do I protect my cards" section listed above.

OK, let's assume you ask me this question and I know your cards are in mint condition.  I will now refer to a price guide to determine how much your cards are worth.  Each card must be looked up individually to determine their values.  Since we look up cards on a daily basis, the card shop staff can sometimes give you a "ballpark" estimate by looking at a group of cards.  In our store, we sell and use 3 different price guides.  The Beckett monthly price guides are the bibles of the sports card industry.  Beckett publishes these monthly price guides for each of the major sports.  These monthly guides, list prices for all of the current year cards and a cross-section of the previous year cards.  Beckett also publishes a quarterly price guide titled "Baseball Card Plus"  (or Football, Basketball, Hockey Plus). These quarterly price guides include listings of all the previous year cards and a photo of most cards and insert sets.  Also available is another well-known price guide,  Tuff Stuff magazine.  Tuff Stuff has fewer cards listed but include all the major sports in one guide.  Using a Tuff Stuff price guide published by Krause Publications, is a good choice for the new or young collector.

OK, now what does the price guide tell me?  After you locate your card in the price guide, the guide will usually indicate 2 specific prices, a high book value and a low book value.  The high book value will indicate the "retail" price of a card in mint (out of the pack) condition.  The low book value will list the price of a card that has a minor flaw or problem.  Remember what I said about the importance of keeping your cards in mint condition.  This low book price is typically half of what the high book value is.  If you are new to collecting cards, "booking" cards (looking up their value in the price guides) will seem difficult at first.  After a bit of practice, this will get easier and easier.  If you can't find a card in the price guides by yourself, drop in to your local card shop and they'll be more than glad to help you out.  Sometimes you may have a card that is not listed in the Beckett yet.  This usually happens when it is a new release.  Beckett can only list the prices so fast but almost certainly will add the card to next month's issue.  Occasionally, you'll find a card or set that is no longer listed in the Beckett monthly price guides.  These sets are usually lesser known or special sets that have been moved from the monthly guides to the quarterly or annual guides.  Any sports card store worth his weight in bubble gum, will have the quarterly and annual price guides for each sport available for their customers to review.  These annuals, which both Beckett and Krause publish, cost between $10 and $30 each and are also available for collector's to purchase.. Each of them have an unbelievable amount of card pricing and information in them.  If you haven't seen these quarterly or annual price guides yet, stop in a card shop and ask the staff to look them over.  These annuals are the best place to find the value on your odd-ball sets and cards.

While the price guides will give us the "retail" price of our cards, the actual market conditions will dictate what the selling price of each card is.  Here's what we do in our store.  If a card has a high book value of $10, we would normally sell that card in our store for $7.50.  That's a 25% discount off the price guide high book value.  Now, if the card is of a very promising rookie or an extremely hot player, we may price that card at the high book value of $10. This is done because of the customer demand for that player.  If a player is hot, we will have a difficult time buying his cards because everyone wants them.  On the other hand, if the card is of a player that is in a bad slump, we may price the same card at $5.  Our customers aren't really looking to buy these cards, so we're forced to lower the price.  This should give you an idea of how we use the price guides to price our cards.

The same guidelines apply when we purchase that card from one of our customers.  We would normally offer between $2 and $5 to purchase that same $10 card if you offered to sell it to our store.  Remember, for us to stay in business, I need to make a profit so we can pay our bills and afford to buy more cards.  As I mentioned above, I will normally price that card at $7.50.  I now hope to sell it to make a profit of $2.50.  Let's now say that the player is hot and I can sell him for the high book value of $10.  I can now afford to perhaps pay you $6 for the card since I have less risk and stand to make a slightly higher profit.  If the player is cold or in a slump, I may only be able to offer you $2 or $3 because I will have to sell the card at a lower price.  The prices of these hot and cold cards will be adjusted in next month's price guides.

I used these examples as a way to try and explain a simple version of the law or supply and demand to you.  I hope this gives you a basic idea on how the market will work if and when you want to sell your cards.  Remember, the primary reason that a sports card is collectible is that it has value.  To maintain it's value, you must be able to sell it or trade it for something that has value.  The market, the card's condition and the player will determine each card's value at the time you wish to sell it.
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How and where can I trade my cards?
As far as trading goes, the best place to start is your local card shop.  Many of them are Topps Trading Centers and will steer you in the right direction on how and when to trade your cards.  Also, don't forget what I mentioned above about trading with other collectors and friends.  Trading with fellow collectors is really the main reason the sports cards hobby is so popular and has been so popular for so many years.  Your card shop should be able to introduce you to other collectors of the same interest.  Don't hesitate to ask them to do so.

Additional information for new collectors and parents of collectors can be found at:

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